The conceptual design phase will commence with a market study, which forms the basis for the business case. The component matrix is formulated from the results of the market report, which in turn supports the justifications for the business plan.
The brand development is crucial to the identity of the development as a whole, and this commences at the concept stage of the project.Once the fundamentals of the business plan are established and developed, a set of conceptual drawings will be created including a conceptual block master plan and footprints as well as specific renderings of the key areas clearly demonstrating design intent. A draft timeline for the development through the various phases will be interlinked closely with the business plan.
Once the components of this conceptual design phase are completed a presentation document will be prepared for the potential investors and stakeholders in the project.


