The main feature of the Cascade Skyline Mountain Park Project is an eight-passenger sightseeing gondola that will provide easy access to an elevation of over 1,200m (~ 4,000 feet) above the Fraser Valley, from a base station adjacent to the Trans Canada Highway 1. At the summit, passengers will be able to enjoy incredible views over the Coast Mountains, the Cascade Mountains, the Fraser River, Harrison Lake, Vancouver and beyond.
How Did We Help:
Select Contracts’ specialized knowledge of the leisure and recreation industry allows unique and valuable insights into the attraction industry often difficult to quantify due to lack of industry standards and benchmarks.
The primary mission of this project is to build a long-term sustainable community asset with an understanding of the value of natural landscapes, the power they hold to inspire, heal and the need for sustainable management and protection. Select Contracts was initially engaged in 2019 to produce a Market and Opportunity Evaluation for the leisure and attractions aspect of this project.
In order to produce the Market and Opportunity Assessment we first performed market research on the current and projected resident demographics as well as the significant visitor market draw in Vancouver. We then studied a selection of relevant sightseeing attractions to determine the market capture rate for each. This allowed us to make estimates for visitation numbers to specific attractions in this location.
The components recommended in the Market and Opportunity Evaluation take into consideration the target demographics, the local competitive market and the project mission of environmental stewardship. Visitors will be able to access a wide array of active outdoor experiences and eco/cultural experiences, with terrain suited for possibilities including accessible alpine walking, hiking, snowshoeing, backcountry skiing, paragliding, mountain biking, and cross-country skiing.