The world’s first, life-sized video game.
How Did We Help:
Select Contracts tapped into architectural master planning combined with customer experience design to create a facility flow that matched the clients’ vision while working in real life. We conducted market research, conceptual master planning, experience design, business modelling and investor material preparation.
Brian Fahmie, the creator and CEO of Game Complex, approached Select Contracts with his unique idea and vision for the future of active entertainment, mixing technology and real life. The challenge presented to Select Contracts was to put the idea into “real” terms, make the customer flow work, connect the dots for the entire experience, and build a profitable business model around the idea. Additional challenges included the best approach to finding a geographical location, finding a site large enough to hold this project, and the criteria for assessing adjacent markets.
Select Contracts tapped into architectural master planning combined with customer experience design to create a facility flow that matched the clients’ vision while working in real life. The scope included business modelling with rationale assumptions based on the customer flow model. The business case included estimating capital expenditures (CapEx) and operating expenditures (OpEx) and optimizing the expected revenue volume in specific locations. Additionally, we created a framework for assessing potential sites across the US and around the world.
The sensory experience goes beyond vision- rooms with climate control to allow players to feel the heat and humidity of the jungle, the wind in a subway tunnel, or cool mountain air.
Participants actively play through a narrative experience consisting of physical, mental, and skillful challenges within fully immersive and expertly themed arenas. These attractions will allow players to fully immerse themselves as the leading character in their favourite adventure for the first time.
Each Game Complex attraction will feature the world’s most high-tech Hollywood sets, quite literally real-life and full-sized gamified arenas of your favourite movie & TV show environments.
Game Complex has partnered with NBC’s The Amazing Race to provide a global arena for players. The venue will also offer a one-of-a-kind spectator experience, allowing spectators to enjoy high-end food and beverages while watching family and friends play through the experience. Game Complex is truly the evolution of out-of-home entertainment for the whole family.