Project Details:
Surfpark.eu is a Lisbon-based company with a strong vision for the development of an exciting new attraction at the heart of the city. The Surfpark.eu project provides a progressive venue for beginners, enthusiasts and spectators alike. The project is designed to reach beyond traditional boundaries for leisure attractions, successfully integrate with the local community and provide a centre for education in sporting excellence. It represents a shift towards active participation in leisure and a focus on skill-based recreation.
How Did We Help:
Select Contracts’ specialized knowledge of the leisure and recreation industry allowed us to recommend attractions that will have a positive relationship with the local community whilst working to increase visitation to the area.
The Brief:
In 2013 Select Contracts was engaged to perform a market and feasibility study and conceptual design for a surf park in Lisbon.
Our Approach:
The market and feasibility study began with an in-depth analysis of the residential and visitor markets including an assessment of the socio-economic context of the area. An assessment of the competitive market allowed us to make recommendations for suitable ancillary attractions that will support the anchor surf attraction and attract a broader market demographic.
The Result:
Beyond the central component of the surf lagoon, the park will feature a range of additional components to broaden the appeal of the park and increase revenue streams, including:
- Bar & Restaurant
- Event Space
- Children’s Water Park & Slides
- Accommodation Lodge & Eco-Cabins
- Surf School
- Surf Equipment Rental
- Retail Surf Shop
- Parking