Upper Hutt Surf Park was proposed to sit within a 4.5-acre site located on Rimutaka Hill in Upper Hutt, New Zealand and it included a surf pool, clubhouse facility and a zipline.
How Did We Help:
Select Contract’s extensive experience consulting in the New Zealand leisure, recreation and adventure sectors allowed us to provide valuable insight into the existing market.
Select Contracts was engaged to perform a Project Evaluation and Market Study to determine suitable attractions that meet the needs of the local community while also increasing visitation to the area.
We began this process by reviewing and analyzing the leisure, recreation and entertainment markets available in the Upper Hutt & Wellington Region in-depth and where no relevant local product existed, we provided case studies from other regions of New Zealand.
The final report included a component matrix of attractions that were appropriate for the market demographic and could be utilized year-round by both residents and visitors. We also produced a master plan and business plan for the proposed surf park attraction.