Project Details:
The Whistler Multi-Sport Facility will be a world-class 4-season training facility catering to ski, snowboard and bike athletes with a focus on Olympic training. The facility will include an airbag jump training zone, trampolines for air awareness training, a winter terrain park, and a collection of attractions suitable for a broader range of skill levels and demographics.
How Did We Help:
Select Contracts’ comprehensive knowledge of Whistler’s existing market and specialized knowledge of the leisure and recreation industry provided unique and valuable insights into suitable attractions to include in this world-class, 4-season facility.
The Brief:
Select Contracts was engaged in 2021 to provide recommendations for winter Olympic training and public usage attractions to include in a 4-season training facility.
Our Approach:
We collated and analyzed information concerning the leisure, recreation, and more specifically the visitor market in Whistler as is pertinent to the site. Where useful we also provided case studies that demonstrated best practices in the field.
The Result:
Using this information we made recommendations on potential attractions to include in the project. The knowledge base gained from the market study informed the design team and the business planning process. The resulting attraction recommendations are high-quality, unique and commercially viable concepts that are well suited for the location.