Andy, originally from the U.K. discovered a passion for the outdoors, in particular skiing from an early age which took him to the Alps, the Colorado Rockies and ultimately the Sierra Nevada’s. Andy has worked in the resort recreation business for the past 35 years and has been instrumental in finding solutions to many growth, operational and leadership issues. Andy has joined Select Contracts from Northstar, California where he was the Sr. Director-Skier Services responsible for Ski School, Competitive Teams & Nordic, Product Sales & Scanning, Winter & Summer Events, Bike Park & VRI Bike Park Best Practices and Golf Operations. Previous roles include Director of Business Development at Northstar, California, Director of Recreation at Vail, Colorado and Resort Rep & Guide at Courchevel, France.
Andy had many accomplishments while at Northstar, notably strategizing leadership development, pricing, product offering, talent acquisition and training and saw revenue grow 200% in Ski School and 700% in Teams over 10 years resulting in flow-through of 52% in Ski School and 25% in Teams. Among other key winter projects, he also designed the ‘Optimized Trainer Model’ for ski school training which grew the culture of learning in the school, which in turn improved the guest experience.
Andy spearheaded Northstar’s Bike Park growth strategy by building the terrain/events/teaching strategy tied to a detailed business plan that included the development of a dedicated summer park team applying disciplined use of capital., Resulting in volume growing 40% and flow-through 25% from flat pre plan, Andy was also responsible for oversight of the 130,000 sq ft Northstar Village Build Out and Transformation Plan.
Andy believes that Resorts and communities may capitalize on the awe of the mountain experience by offering an exceptional array of four season recreation offerings, which allow true utility of the built and natural asset infrastructure.
In his spare time you can find him pedaling a bike on classic Sierra Nevada single-track or sliding skis over the same terrain in winter time.